The alumni network is constantly evolving! Over the past few years, professional behavior has changed considerably and has transformed career development. The new generations are on the move and seniority in a company is becoming increasingly rare. Alumni are increasingly mobile, both geographically and inter- or intra-company, which implies having a better visibility on each of these professional evolutions.

Alumni associations seek to strengthen the links between different generations of alumni, support graduates in their professional development, build relationships between alumni and companies and promote the actions and values of their school.

In order to meet these different goals, these associations’ mission is increasingly focused on community activities with appropriate content, personalized communication actions and the continuous consolidation of their network.

To maintain this ongoing contact and develop their network, alumni associations need to adopt a community management tool, and to feed it with a near real-time knowledge of their members’ evolution, in order to provide them with qualitative and valuable information.

For this reason, NetAnswer and OAKland Group have decided to join forces to offer a combination of these two assets; the software solution to develop, manage and coordinate communities associated with the continuous improvement of data quality.

According to Fabrice Wilthien, CEO of Netanswer: “Community management depends above all on the reliability of members’ information. To achieve best results, it is crucial to have reliable data and this is what OAKland, as a data expert, guarantees.”

James Nauffray, CEO of OAKLand added: “OAKland is delighted to collaborate with NetAnswer since there are clear synergies to serve the objectives of Alumni associations or offices”.

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