{"id":819,"date":"2021-03-09T13:28:41","date_gmt":"2021-03-09T12:28:41","guid":{"rendered":"https:\/\/oaklandgrp.com\/?p=819"},"modified":"2024-04-22T11:45:08","modified_gmt":"2024-04-22T09:45:08","slug":"sans-qualite-de-donnees-pas-defficacite","status":"publish","type":"post","link":"https:\/\/oaklandgrp.com\/fr\/2021\/03\/09\/sans-qualite-de-donnees-pas-defficacite\/","title":{"rendered":"Sans qualit\u00e9 de donn\u00e9es, pas d&rsquo;efficacit\u00e9"},"content":{"rendered":"<p>OAKLand Group a pour mission d\u2019accompagner l\u2019entreprise pour qu\u2019elle tire le meilleur profit de ses donn\u00e9es pr\u00e9sentes et futures, et ainsi qu\u2019elle puisse atteindre ses objectifs les plus strat\u00e9giques.<\/p>\n<p>La condition pour que ces donn\u00e9es puissent r\u00e9v\u00e9ler un potentiel de valeur\u00a0: \u00a0Elles doivent \u00eatre fiables, s\u00e9curis\u00e9es, conformes et activables dans un mode multi-canal.<\/p>\n<p>Les donn\u00e9es de contact au sein des fichiers clients, ou membres d\u2019associations, n\u2019\u00e9chappent bien entendu pas \u00e0 cette r\u00e8gle, et elles rev\u00eatent m\u00eame un caract\u00e8re crucial par le simple fait qu\u2019elles permettent de maintenir une relation de qualit\u00e9 dans le temps avec l\u2019ensemble de sa communaut\u00e9.<\/p>\n<p>C\u2019est pour assurer que les donn\u00e9es de contact r\u00e9pondent aux crit\u00e8res cit\u00e9s plus haut qu\u2019OAKland a cr\u00e9\u00e9 la solution STALKS, avec pour premier secteur le monde des communaut\u00e9s d\u2019Alumnis.<\/p>\n<p>Devant le succ\u00e8s de cette solution, il \u00e9tait naturel qu\u2019aujourd\u2019hui la marque STALKS devienne une entit\u00e9 \u00e0 part enti\u00e8re au sein d\u2019OAKland Group.<\/p>\n<p>De plus, STALKS pourra sans nul doute s\u00e9duire tr\u00e8s rapidement d\u2019autres secteurs de march\u00e9s.<\/p>\n<p>Longue et belle vie \u00e0 STALKS\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OAKLand Group a pour mission d\u2019accompagner l\u2019entreprise pour qu\u2019elle tire le meilleur profit de ses donn\u00e9es pr\u00e9sentes et futures, et ainsi qu\u2019elle puisse atteindre ses objectifs les plus strat\u00e9giques&#8230;<\/p>\n","protected":false},"author":3,"featured_media":953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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