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Posts Categorized: CRM

BUSINESS OPTIMIZATION

Optimal management of customer data: the key to targeted, high-performance...

Accurate management of customer data is crucial to deploying effective, targeted marketing campaigns. This article looks at how businesses can use customer data to refine their marketing strategies, increase the…

CRM

Reinventing CRM strategy: the vital role of up-to-date contact and company data

Dive into the heart of customer relationship management (CRM) and discover how constantly updated contact and company data can become your most valuable asset. The quality and freshness of this information isn’t just a detail…

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