Accurate management of customer data is crucial to deploying effective, targeted marketing campaigns. This article looks at how businesses can use customer data to refine their marketing strategies, increase the…
In a world where data has become the beating heart of every business, small and medium-sized enterprises (SMEs) need to fully exploit this potential to stay competitive. This article explores essential strategies for maximizing data efficiency within SMBs, offering a practical guide to turning raw data into strategic insights and concrete action. Discover how to…
We may have started later than our Anglo-Saxon neighbours, but fundraising through patronage is now widespread among public and private higher education institutions. Faced with this new race for donations, what can you do to have the best chances of attracting patrons ?
When you consider that data represents one of the most important business opportunities for companies today, you may have good reason to question its relevance when this opportunity is assessed using only 20% of what data really represents for a company…
It is no longer a mystery that data has become a veritable goldmine for businesses. The concern is that we are too used to looking at this benefit purely from a marketing perspective. Yet this is only a tiny fraction of the potential of data…
A wind of renewal has strengthened during the year 2020 in the investment funds world, in the course of a health crisis that has clearly enlightened certain levels of awareness. This beneficial wind is due to the accelerated consideration of ESG criteria, for Environmental-Social-Governance, in the sphere of investors…
Charles Darwin mentioned that “it is not the strongest of the species that survive, nor the most intelligent. It is the one that is most adaptable to change”. This quote could not be more appropriate to the current business panorama…
Due to Covid-19, customer behaviors have changed. Unfortunately, the consumers are today in an uncertain situation and the priorities are no more the same as before. The obvious consequence is a direct impact on the churn rate…
